Copywriter for Creative Businesses
Crafting stories with purpose
Content strategy and copywriting for brands that value connection, creativity and authentic storytelling
I believe the most powerful content comes from a place of genuine curiosity and creative collaboration. My role isn't just to be a strategist, but a partner in bringing your brand's unique story to life.
With a background in the creative industries, digital marketing and journalism, I bridge the gap between creative vision and strategic execution.
I'm passionate about digging deep to uncover the 'why' behind your brand, and then crafting content that forges real connections with your audience.
Hey, I’m Rachel - your partner in creative content strategy and copywriting
Content Strategy and Copywriting Services
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Copywriting & Content Writing
● Website, landing page, and marketing copy
● Blog posts, articles, and thought leadership
● Email campaigns and newsletters
● Social media content writing
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Content & Editorial Strategy
● Editorial calendars and content schedules
● Brand tone of voice (TOV) guides
● Content workflows and repurposing systems
● Content audits and gap analysis reports
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Storytelling & Optimisation
● Case studies and customer story write-ups
● Brand narrative and messaging framework
● Content optimisation for search and AI
● Keyword research and topic ideation
Previous Projects
Who I’ve Worked With
I have ten years of experience partnering with brands across media, marketing and communications projects.
Here are some of the companies I’ve worked with:










Kind Words from Previous Clients
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“Rachel is a fantastic writer/editor and has worked with us many times at Global. Her copy is always clear and concise, and she has made a real difference driving traffic to our sites. Would highly recommend!
Woody White, Deputy Managing Editor - Global Player
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“Whenever we have worked with Rachel, she has been professional, reliable and creative. She is a pleasure to work with.”
Huw Bendon, Managing Director - On Point Copywriting
While you’re here…
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