Hey, I'm Rachel.

I’m a copywriter for brands that want to sound human, not corporate.

I specialise in helping businesses that think differently tap into their story and tell it to the world, through brilliant copywriting that captures their unique spirit and drives results.

Whether you're a creative brand bringing something meaningful to the world, an agency crafting campaigns for bold brands, or a content team looking to get creative work done, fast – I help businesses with creative spark find their voice and use it powerfully.

Who I Work With 

I mainly work with three main types of clients: 

  • Forward-thinking businesses that want copywriting with personality – not corporate speak that puts people to sleep

  • Agencies looking for a copywriter who can match their creative ambition and deliver clear, impactful copy for their clients

  • Content teams who need insightful research, writing and storytelling to create content that connects with real people

My Background

Writing has been part of who I am for as long as I can remember (does the 'novel' I wrote at 10 count?). I've always been captivated by the power of words – how they can transform a simple message into something that resonates, connects, and inspires action.

I started my career as a journalist in London, writing for places like The Guardian, Vice, Metro, and i-D, where I had the privilege of telling fascinating, wonderful and weird stories.

Through years of interviewing entrepreneurs, innovators, and creative thinkers, I realised they often faced a similar challenge: They were brilliant at what they did, but needed help getting their mission and passion into the world through writing.

I take this approach into my writing, editing and strategy services, offering:

  • Website Copywriting and Website Re-Writes

  • Content Audits

  • SEO Copywriting for E-commerce

  • Feature Articles and Blog Content

  • Newsletters and Email Marketing

  • Communications and Messaging Support

My Approach

When you're building something different, you don't want copywriting that feels like it came out of a template or sounds like everyone else in your space.

Generic won't get you noticed. But heavy-handed sales speak probably won't feel authentic to your brand either.

My guess is you want copywriting that reflects your innovative thinking, speaks to your audience's real needs, and actually drives the results you're after.

When we work together, you're not just getting someone who can write (although I'm good at that too!) – you're getting someone who knows how to turn your vision into words that connect with your audience and convert.

Ready to discuss how I can help you create copy that tells your story and connects with your audience?