Blogging for Creatives: are blog posts still worth it in 2025?
Image: Suzy Hazelwood/Pexels
Spoiler: yes. But the game has changed.
If you’re a creative business owner or freelancer wondering whether blogging is still worth your time, you’re not alone. I still think blogging for creatives is valuable – but things have changed slightly.
In this blog post, I’ll cover why blogging is still something you should consider as a creative business – as well as suggesting some creative blog post ideas you can use as part of your marketing strategy.
How has blogging changed?
Back in the olden days (well, like 2022), many companies invested in blogging mostly to try and boost their SEO.
People would Google things like “how to write a brand bio” and click through the top results to find what they wanted. The goal was to get as near to those top results as possible to drive traffic to their site, some of which would hopefully convert to paying customers.
But 2025 is telling a different story.
Now, some of the information that people would previously find via blog content has been gobbled up by AI search. A recent survey by Search Engine Land found that 71.5% of people reported using AI chatbots to search for information. That’s a massive shift.
But the survey also revealed that almost 80% of respondents still reported a preference for traditional search engines like Google or Bing for general information searches.
So while AI is growing, search engines are far from obsolete.
SEO for creatives still remains incredibly important – and blogging is still one of the best ways to build it.
Why is blogging for creatives important?
A blog is basically an informative article that explores a topic related to your business or industry (or even just your life!).
Here are a few examples of blogs from creatives I’ve liked recently:
The key is to write about questions your ideal customers or clients might want answered, with the hope they’ll stick around your site and see what you have to offer.
Every time you publish a blog post, you’re giving search engines more content to index. Each post gives Google and other search engines more chances to understand what your business is about.
When you write about topics your ideal clients are searching for — like your process, helpful tips, or behind-the-scenes stories — Google sees your site as more useful and trustworthy.
Your creative blog ideas, once published, increase your chances of ranking higher and building credibility.
Think of your blog as a growing knowledge base of everything you know about your creative practice and industry. It shows both Google and your visitors that you really know your stuff — and that makes people more likely to eventually work with you. That’s the idea anyway.
But I think blogging for creatives is valuable for more reasons than just that.
It offers a chance for your readers to really get to know your personality, what you think, what drives you and how that inspires the kind of work you do.
You really can be creative with it. Think outside the box. Be yourself.
It offers an extra way for your audience to get to know you beyond your Instagram page or site homepage and can allow you to explore things in more depth.
Here’s a more in-depth look at why blogs for creatives are an important thing to invest in.
Image: Cottonbro Studios/Pexels
Related: A guide to finding your brand’s unique tone of voice
1) Blog Posts Showcase Your Brand’s Personality and Expertise
My theory is that blogging is no longer just about chasing keywords and praying you hit the first page of Google. AI can now produce passable (although very clunky) keyword stuffed content – but that’s not what you or your audience want!
But my guess is branding, for many creatives, is something that needs to feel natural and authentic. Less chasing data points, and more telling your real human story.
Blogging is a great way to do that. That means less ‘10 ways to [insert generic keyword here]’ posts and less ‘How to [insert generic keyword here]’ posts.
Use your creative blog as a way to showcase who you and your brand really are – while still being guided by keywords and SEO best-practices in the process.
Creative Blog Post Ideas
Here are a few creative blog post ideas to get you started (tweak as necessary depending on what kind of business you run!):
How to Find Design Inspiration: Tips for Creative Entrepreneurs
My Favourite Tools and Resources for Creative Professionals
How I Turn Client Ideas Into Custom Designs: Creative Client Collaboration Tips
5 Ways to Style Handmade Jewellery for Every Occasion
How to Care for Your Handmade Leather Goods So They Last a Lifetime
A Day in My Life as a Wellness Practitioner: What to Expect from Sessions
5 Website Features Every Small Business Needs in 2025
Why Original Art Makes a Unique Gift: What You Need to Know
2) Blog Posts Document Your Creative Process
One of the best things about blogging as a creative is that it gives you a dedicated space to share the story behind your work – step by step.
You can use a blog to document how you work, not just to answer potential client questions.
Whether it’s planning rough ideas, experimenting with new methods, or tackling challenges along the way, blogging your creative process can bring you closer to your audience.
This kind of transparency not only shows what goes into your work but also builds trust and connection.
When clients and customers see the care and thought you put into each piece, they feel more invested in your work – and that connection can turn casual browsers into customers.
3) Blog Posts Can Be Shared Across All Your Platforms
As a fellow creative business owner, I get how exhausting it can be to create fresh content for every single platform. That’s why a well-written blog post is such a lifesaver – it gives you valuable content you can quickly share everywhere.
When your content creation energy is running low, a blog post is a simple, reusable resource you can post multiple times – without needing to make another reel or graphic.
Even better, unlike a social media post where people might just scroll past after a quick ‘like’, sharing a blog post directs your audience straight to your website – bringing them one step closer to exploring your products or services and really connecting with your brand.
4) Blog Posts Can Be Repurposed into New Content
I’m a big fan of making life easier, and that means not spending all your time churning out content from scratch.
With a blog, you already have an in-depth piece of writing about your business or industry, so why not re-purpose it everywhere you post?
Related: Content writing vs copywriting: what’s the difference?
How to repurpose blog content:
Drop snippets in your newsletter (with a link back to your site)
Create carousel posts for Instagram that highlight key takeaways (I’ve already turned this blog post into an Instagram post!)
Break the post into sections and re-work them for LinkedIn
Create a simple image or infographic from the post to share on Pinterest
Turn key points into short videos or reels to boost engagement
Host a live or post a video talking about the blog post’s key themes.
One blog post = multiple pieces of content!
5) Blog Posts Build Long-Term Visibility
If there was a way to write a few blog posts, gain a thousand new clients and make millions, I’d already be retired on a beach somewhere, not writing blog posts about blog posts…
Like most marketing, blog posts are a long-term game. It takes time to grow and for your posts to be discovered.
But unlike an Instagram story, which disappears 24 hours after posting, blog posts can be discovered by your audience months and years later. It really is a slow burn.
Investing little and often in blog content helps you grow your brand alongside your other channels – bit by bit, over time.
My Final Thoughts: Yes, Blogs Are Still Worth It — Just Not in the Way You Think
If you’re expecting quick clicks from Google and an instant traffic boost, you might be disappointed. But if you're looking for a smart, strategic way to:
Build trust
Share your creative journey
Repurpose content
Stand out with your voice
Then yes — blogging is still 100% worth it.
Want some help creating blog content?
With my content audit sessions, I can audit your current blog strategy and help you implement an easy way to use blog content for your brand going forwards. If you haven’t started yet, that’s ok, we can work on some strategy and ideas to get started.
Or, if you’d rather just hand over the whole blog writing process to a professional, I can do that too!
I have ten years of experience as a writer and editor working for brands like The Guardian, Metro, Vice and Digital Spy, specialising in creative, culture and lifestyle content.
I’ve written and edited thousands of articles and blog posts over my career and they’re actually one of my favourite things to work on!
So if you’re a creative small business or freelancer looking for copywriting advice and support, head to my homepage to find out more or get in touch.
Happy blogging!
